by Charlotte Johnson | Mar 21, 2023 | Programmatic Advertising, Uncategorized
Targeting the right audience plays a key role in the success of your digital advertising, no matter the industry you’re in. It’s an essential step in any effective marketing activity, and requires you to firstly know your audience as well as understand their needs and...
by Acquire Data-Driven Advertising | Dec 13, 2022 | Programmatic Advertising
Acquire Recognised as the 2022 Campaign Australia/New Zealand Programmatic Agency of the Year We are proud to announce that Acquire has been awarded a Gold in this year’s Campaign Asia-Pacific Agency of the Year Awards, taking out the Australia/New Zealand...
by Charlotte Johnson | Nov 29, 2022 | Popular, Programmatic Advertising, Uncategorized
Advertising is complicated. The proliferation of options and pace of change mean there’s a lot to keep on top of, all the time. Marketers are now required to have a multidisciplinary approach so that their brand, product or service can get maximum exposure. But...
by Acquire Data-Driven Advertising | Oct 25, 2022 | Programmatic Advertising
The new metric that should have your full attention Like the rest of the world, advertising is going through a challenging time. Inflation is biting, audiences are changing and the old systems just don’t work like they once did. We’re seeing a few major shifts:...
by Acquire Data-Driven Advertising | Sep 27, 2022 | Programmatic Advertising
Certificate-Finalist The Acquire Team are excited to finalists in 3 categories of The Drum 2022 Awards: – Best use of Tech in OOH – Most Effective use of Performance – Most Effective Contextual Ad Targeting Campaign Thanks to our awesome...
by Charlotte Johnson | Aug 25, 2022 | Popular, Programmatic Advertising
Why a multi-channel approach is more effective How customers interact with marketing has fundamentally changed, and the way marketers work has to follow. Instead of using a single channel to share content, businesses need to have a seamless brand experience...
