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eBooks

Untangling the Data Paradox
Data is arguably one the most valuable assets in the world, but without the right tools and expertise, your digital ...

Is Your Digital Advertising As Good As It Could Be?
Digital advertising has exploded in recent years, in both volume and complexity. It’s made keeping up difficult, but it ...

Emerging From COVID-19
It's unprecedented times. Behaviours are changing, new habits are forming and consumers are feeling the economic pinch.

Travel Advertising
As access to advanced technology increases for both consumers and advertisers, the travel industry has changed and adapted in response

Digital Predictions 2020
As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that ...

What's Working in Programmatic
Read a collection of real case studies that have challenged online strategy, accessed advanced targeting tools and introduced personalisation into ...

Unbundling Programmatic
How brands can control their own destiny
2019 Digital Predictions
Find out what 2019 holds in store for digital marketing.

B2B2 - Taking B2B Marketing to New Levels
Find out how programmatic can take your B2B marketing to the next level.

Jumping into Programmatic
Discover where to start and how it can grow your business.

Connected TV
Find out how to reach the lost mainstream TV audience and access our new TARP calculator.

Clean, Green Programmatic NZ
Programmatic is widely accepted as the future of ad trading. So how 'Clean, Green is NZ Programmatic'?

Beyond the Banner:
5 of the best new programmatic tools available now to better target customers and increase advertising ROI. Download Acquire's latest white ...

Online Sync & Activation:
Drive your online campaign performance through syncing with TV ads, Keyword Sync, and/or Weather Sync.

Transparency and Walled Gardens:
It's only fitting in an election year, that a word usually reserved for political debate has become the key talking ...

Attribution:
Online marketing is a complicated team sport, figure out who your most valuable players are.

Going Native:
With the overflow of content available these days, how do you capture your buyer's attention?

Programmatic 101
Programmatic advertising is lifting off in NZ reaching over $8 million in Q2. What is and how does it connect you ...

The Right Creative
The right creative matched with the Right target can significantly increase your campaigns ROI.