by Acquire Data-Driven Advertising | Aug 11, 2022 | Data & Analytics, Privacy and Brand Safety
How do we track and target customers without compromising privacy? After relying on third-party customer data for years, advertisers face an uncomfortable shift as cookies are phased out. Without these handy little data collectors, how will we identify, target and...
by Acquire Data-Driven Advertising | Mar 25, 2021 | Privacy and Brand Safety
New research reveals a 20% drop in iOS installs among the vast majority of media sources, according to a performance index from global attribution agency AppsFlyer that ranks top media sources in mobile advertising .The index comes just ahead of Apple’s new App...