Acquire wants to see an online advertising supply chain that is clean, pure, transparent, and efficient to deliver digital advertising that centres around the client.
Just like a Michelin star chef who carefully picks and chooses their ingredients, we at Acquire not only have strict quality controls in place but also work with the best tools and sous chefs in the industry to deliver a product that is of a consistently high standard and outstanding quality, every single time.
Online Advertising experienced rapid growth without a clearly defined plan and drew parallels to the Industrial Agricultural. The Agricultural industry also started with the right intentions to supply nutritious food to a growing population. Still, mass production techniques created widespread consequences for the environment and nutrient value of the produce. Consumers, chefs, and farmers saw there was a problem and quickly established a movement, “Farm to Plate,” creating transparency of how food is grown and brought consumers closer to their food supply.
Like Industrial Agricultural, Online Advertising started with good intentions, to show engaging ads to the right consumers online. However, over the years, many unplanned consequences have risen, such as vanity metrics, walled gardens, hidden fees, privacy issues, fraud, and bots.
Acquire believes there needs to be a commitment to cleaning up the advertising supply chain and a movement like the “Farm to Plate’ which ensures the advertiser is always at the centre. We are committed to a supply chain that is transparent and accountable to the client.
Acquire offers greater transparency by challenging vanity metrics, specifying clear set viewability standards, verifying performance not only through actual sales/analytics but also building attribution models that fit your product lifecycle, analytics and dashboard reporting, and working with industry-leading brand safety vendors. Accountability throughout all our services, clear set KPIs, and better ROAS by implementing less wastage through quality inventory, handpicking private marketplace deals, whitelisting and better targeting.
Brand advertisers deserve a movement like the “Farm to Plate,” which puts them at the centre of their advertising supply chain.