Brave New World

May 12, 2020

Transforming marketing in a time of change.

Welcome to the new world. We’ve all emerged from lockdown into a landscape transformed by Covid 19. While business may never be quite the same, we’re ready to help you adjust to the challenges and make the most of the opportunities it presents.

We’re living in an age of transformation, both good and bad. While AI, Machine Learning and Big data continue to create new efficiencies, digital marketing continues to be held back by technology, skill shortages, data quality and most commonly, a failure to align technology with business goals.

A recent Boston Group report states that improving digital marketing capabilities in an organisation can drive up to 20% additional revenue with 30% cost savings. How you align your organisation is every bit as crucial as the tools you choose and transforming your marketing requires constant evolution across every aspect of your business.

To help our clients navigate this change, Acquire has curated a Digital Marketing Transformation Framework (DMTF), bringing together a range of tools and expertise to accelerate the path towards marketing maturity, revenue performance and increased ROI.

Three steps to evolving your digital marketing:

  1. Review how your business is currently managing digital transformation and how this will impact your marketing objectives over the next one to three years.
  2. Align your marketing objectives with digital technology use cases to create a roadmap of specific realistic maturity stages over the next three years.
  3. Assess your needs and maturity level for advertising, automation, audience, attribution and assets, then graphically plan the internal leads, technology vendors and external agency partners to deliver marketing performance.

This three-step process is designed to align your transformation goals and identify an achievable path to digital marketing maturity over a three-year time period. To find out more about successfully applying it to your business, contact our transformation experts, Anthony or Zane at Acquire today.

Ant Ord GM Client Services  

Mob: 027 649 9198

Email: [email protected]

Zane Furtado GM Enterprise  

Mob: 027 284 4443

Email: [email protected]