Acquire lines up with YouTube Select

June 11, 2021

Acquire’s top priority is helping you connect with the audiences that matter most to you. For this reason, we are thrilled to announce that Acquire has obtained premium access to YouTube Select.

YouTube Select (formerly Google Preferred) is the new global content solution by YouTube Ads which aims to help you and your business find the right content for your brand. It surfaces a diverse mix of content packages called “lineups” – each tailored to globally and locally relevant needs like beauty and fashion, entertainment, technology, sports, food and everything in between.

YouTube Select helps you find more relevant content for your brand, extending their offerings beyond broad categories like entertainment or beauty into areas that are more personally resonant to your audience. You’ll also have access to sponsorships across YouTube apps like sports or music. With more content, capabilities and certainty, YouTube Select offers an easier way for you to authentically connect with your audience at scale. Most importantly, YouTube Select helps drive real results for your business. You can be confident that your ad buys are brand-safe.

You’ll also have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been machine classified and human-verified across all lineups (lineup/market dependent).

For all the above mentioned, this means Acquire now has access to YouTube key packages such as YouTube Kids, YouTube Music, Top 250 channels, Top 500 channels, Top Kiwi Creators and more!