by Acquire Data-Driven Advertising | Jun 14, 2022 | Popular, Programmatic Advertising
Burn pixels, frequency caps and improved customer experiences Remarketing is a useful tool for digital marketers, but the success of your campaign relies on the set up. Get it wrong, and you’ll drive customers away rather than drive sales. Remarketing – also called...
by Acquire Data-Driven Advertising | Apr 8, 2022 | Data & Analytics, Popular
What you measure matters – here’s what you should be asking for Digital marketers worth their salt know that measuring results is essential. Only a few understand that what you measure is just as important. If your metrics don’t connect to tangible results for...
by Acquire Data-Driven Advertising | Feb 15, 2022 | Data & Analytics, Popular
Getting a fuller picture of your advertising performance Advertising conversions rarely run in a straight line. Much as businesses would like them to, most consumers don’t simply click through and immediately buy the product. More often, it’s a circuitous route...
by Acquire Data-Driven Advertising | Jan 20, 2022 | Popular
Trends and new technology We made it! After a long, challenging year, we can’t say we’re sad to see the back of 2021 – and we’re already thinking about the year ahead. One of the major themes of the year was the imminent death of the cookie. 2021 started with...
by Acquire Data-Driven Advertising | Oct 5, 2021 | Popular
AUCKLAND, New Zealand, October 6, 2021 – Digital advertising specialist Acquire is one of the few Kiwi agencies named as finalists at two prestigious awards shows this year: The Drum Digital Awards and B&T Awards.An almost clean sweep at The Drum Digital...
by Acquire Data-Driven Advertising | Apr 21, 2021 | Popular
The Google Year In Search 2020 data for New Zealand and Australia showed these trends in peoples’ choice of on-line buying, and on-line experiences.1. A huge growth in people shopping on-line. The first 10 months of 2020 saw online shopping spend in NZ grow more than...